How a WordPress website can benefit your small business

Your business’s website is your face in the digital world. It is a way for customers to find you and learn about your business, products, and offerings. As a business manager or owner, your list of things to do is ever-growing. A business website is a necessity but setting up, managing, and monitoring it may be a time-consuming endeavor. Hiring or training someone to manage your website can be a large expense and can take a lot of time and resources. With just a little bit of time, you can set up a beautiful website for your business for free using WordPress.

What is WordPress?

WordPress is a powerful website builder and content management system that is used by small and large businesses alike. Companies as small as the local bakery and as large as NBC, Sony and Time Inc. use WordPress to host their business’s websites. WordPress’s flexibility, customizability, and power make it the ideal solution for your business website.

Why should you use WordPress?

The ease of use and flexibility of WordPress have made it the most popular website builder in the world. A basic site can be set up in minutes for free and can be customized for every user’s needs. Thousands of ready to use themes are available from E-commerce sites to travel sites to blogs. Add ons like shopping carts, photo galleries, dynamic menus, contact forms, and podcast players are just a few of the customization options available to WordPress users. Because it is the most popular website building platform, there is also a large community of users who are able to offer support via forums or provide custom-designed add-ons and themes that specifically highlight your business. With over 55,000 add-ons available and countless developers creating more daily, there is sure to be an add-on for any addition that you need to make to your business website. Instruction is also available for anyone wishing to go beyond the basics. A quick Amazon or Google search will result in many books and website that offer lessons from getting started with WordPress to advanced customization.

As your business grows and your needs grow and change with it, your WordPress website can change with you. A simple site that started with contact information and directions can grow with the addition of a photo album, Facebook Feed, or email newsletter. Your WordPress site can be hosted on your own server to eliminate hosting costs. The high level of customization is valuable to tech-savvy users but the “plug and go” option is great for new users or those without a lot of time to devote to their website. Modifications and adjustments are simple but fully customizable to incorporate all of your needs. A business’s website is definitely a valuable asset to any company, as it can be the biggest lead generator in their arsenal of marketing tools. Keep your website backed up & secure with the duplicator pro plugin.

Search Engine Optimization

If your website is competitive and you are looking to drive traffic to your business from it, you will be happy to know that WordPress websites have Search Engine Optimization built-in which leads to higher search rankings even on the most basic WordPress site. Additional add ons for advanced SEO options are available for those who want more feedback or control of their SEO.

Whether you need a simple web page to list your contact info and provide directions or you’re interested in setting up a full inventory of products, WordPress offers the tools that you need to create a beautiful web presence in a matter of minutes.